| Title : | International marketing and export management | | Material Type: | printed text | | Authors: | Gerald S. Albaum, Author ; Jesper Strandskov, Author ; Edwin Duerr, Author | | Edition statement: | 3rd Edition | | Publisher: | Harlow : Addison-Wesley | | Publication Date: | 1998 | | Other publisher: | Harlow, Essex : Pearson Education | | Pagination: | x, 562 p. | | Layout: | ill. | | Size: | 25 cm | | ISBN (or other code): | 978-0-201-41964-1 | | Class number: | 658.848 | | Abstract: | As trade barriers continue to fall away it is not only a few large multinational companies that benefit from increased access to international markets, but also many small and medium sized operations. They may never physically expand beyond their country of origin but rely ever more heavily on income from foreign markets. For such companies, exporting - with many processes and activities commoon to marketing - will always be the most important international activity they undertake.
The third edition of International Marketing and Export Management retains its unique coverage of these closely related subjects, and it is therefore the best placed text to give students and practitioners alike a realistic picture of marketing strategies in the international arena. | | Contents note: | Preface, Trademark notice, 1) International marketing and exporting, Case Study 1.1 Export of art goods from Hungary, Case Study 1.2 Murphy Company Limited, 2) Bases of international marketing, Case Stuy 2.1 The search for the world car, Case Study 2.2 ELECTRO-X, 3) The international environment, Case Study 3.1 Supreme Canning Company, Case Study 3.2 Mary Kay China: Shanghai market entry, 4) Export market selection: definition and strategies, Case Study 4.1 SAN A/S, Case Study 4.2 IKEA, 5) Information for international market(ing)decisions, Case Study 5.1 Mariani Packing Company, Inc., Case Study 5.2 Aquabear AB, 6) Export market entry strategies, Case Study 6.1 Alcas Corporation, Case Study 6.2 Yang Toyland Pte. Limited, 7) Export entry modes, Case Study 7.1 HV Industri A/S, Case Study 7.2 Proust Winery, 8) Nonexport entry modes, Case Study 8.1 World Wide Pharmaceutical, Case Study 8.2 Curtis Automotive Hoist, Case Study 8.3 BMW's acquisition of Rover-Honda Group, 9) Product decisions, Case Study 9.1 Daewoo Corporation, Case Study 9.2 Supreme Foods of France, 10) Pricing decisions, Case Study 10.1 RAP Engineering and Equipment Company, Case Study 10.2 The Capitool Compnay, Case Study 10.3 Strato Designs, 11) Financing and methods of payment, Case Study 11.1 Tainan Glass Manufacturing Company, Case Study 11.2 Arion Exports, 12) Promotion and marketing communication, Case Study 12.1 Adidas AG, Case Study 12.2 LEGO A/S, Case Study 12.3 Nove Ltd, 13) The export and physical distribution, Case Study 13.1 Southern Electronics, Inc., Case Study 13.2 Megabox, Inc., 14) Organization of international marketing activities, Case Study 14.1 Asea Brown Baveri Limited, Case Study 14.2 Unilever, Glossary, Index. |
International marketing and export management [printed text] / Gerald S. Albaum, Author ; Jesper Strandskov, Author ; Edwin Duerr, Author . - 3rd Edition . - Harlow : Addison-Wesley : Harlow, Essex : Pearson Education, 1998 . - x, 562 p. : ill. ; 25 cm. ISBN : 978-0-201-41964-1 | Class number: | 658.848 | | Abstract: | As trade barriers continue to fall away it is not only a few large multinational companies that benefit from increased access to international markets, but also many small and medium sized operations. They may never physically expand beyond their country of origin but rely ever more heavily on income from foreign markets. For such companies, exporting - with many processes and activities commoon to marketing - will always be the most important international activity they undertake.
The third edition of International Marketing and Export Management retains its unique coverage of these closely related subjects, and it is therefore the best placed text to give students and practitioners alike a realistic picture of marketing strategies in the international arena. | | Contents note: | Preface, Trademark notice, 1) International marketing and exporting, Case Study 1.1 Export of art goods from Hungary, Case Study 1.2 Murphy Company Limited, 2) Bases of international marketing, Case Stuy 2.1 The search for the world car, Case Study 2.2 ELECTRO-X, 3) The international environment, Case Study 3.1 Supreme Canning Company, Case Study 3.2 Mary Kay China: Shanghai market entry, 4) Export market selection: definition and strategies, Case Study 4.1 SAN A/S, Case Study 4.2 IKEA, 5) Information for international market(ing)decisions, Case Study 5.1 Mariani Packing Company, Inc., Case Study 5.2 Aquabear AB, 6) Export market entry strategies, Case Study 6.1 Alcas Corporation, Case Study 6.2 Yang Toyland Pte. Limited, 7) Export entry modes, Case Study 7.1 HV Industri A/S, Case Study 7.2 Proust Winery, 8) Nonexport entry modes, Case Study 8.1 World Wide Pharmaceutical, Case Study 8.2 Curtis Automotive Hoist, Case Study 8.3 BMW's acquisition of Rover-Honda Group, 9) Product decisions, Case Study 9.1 Daewoo Corporation, Case Study 9.2 Supreme Foods of France, 10) Pricing decisions, Case Study 10.1 RAP Engineering and Equipment Company, Case Study 10.2 The Capitool Compnay, Case Study 10.3 Strato Designs, 11) Financing and methods of payment, Case Study 11.1 Tainan Glass Manufacturing Company, Case Study 11.2 Arion Exports, 12) Promotion and marketing communication, Case Study 12.1 Adidas AG, Case Study 12.2 LEGO A/S, Case Study 12.3 Nove Ltd, 13) The export and physical distribution, Case Study 13.1 Southern Electronics, Inc., Case Study 13.2 Megabox, Inc., 14) Organization of international marketing activities, Case Study 14.1 Asea Brown Baveri Limited, Case Study 14.2 Unilever, Glossary, Index. |
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