Consumer behavior [printed text] / Leon G. Schiffman, Author ; Leslie Lazar Kanuk, Author ; Joseph Wisenblit, Author  . -  10th ed., Global ed. . - Boston, MA : Pearson Prentice Hall, 2010 . - 592 p. : ill. ; 28 cm.
ISBN : 978-0-13-700670-0
Now in its tenth edition, Consumer Behavior captures the impact of new media on consumer behavior and focuses on the marketers' ability to learn more about customers' purchases in order to implement strategy with greater precision.

Class number:

658.8342