Marketing logistics [printed text] / Martin Christopher, Author . - 1998 . - viii, 162 p. : ill. (b & w) ; 24 cm.
ISBN : 978-0-7506-2209-7

Class number:	658.8
Abstract:	Marketing Logistics written by Europe's leading expert in this field, examines the way customers in all types of markets respond to customer service and product availability. Marketing logistics is relevant to all involved in the marketing and distribution industry. It is written from a practical standpoint with practicing executives and students in mind. By using examples from leading-edge companies around the world, Christopher establishes logistics management at the core of a company's marketing strategy.
Contents note:	Preface Chapter 1 The Market place; Chapter 2 Building Customer Relationships; Chapter 3 Creating Customer Value; Chapter 4 The move to supply chain managemnet; Chapter 5 Time-based Competition; Chapter 6 Serving The Global Customer; Chapter 7 Managing Marketing Logistics Index.