Cases in Marketing Management and Strategy [printed text] / Gerry Mortimer . - [S.l.] : Marketing Institute, 2000 . - 182p : ill. ; 23 cm.
ISBN : 978-0-9529076-4-0

Keywords:	KMP:  Sales  &  marketing
Class number:	658.8
Abstract:
Contents note:	Marketing and growth strategies - a software case; Blooming clothing: the case for renewal; Judy Greene Pottery: Marketing Irish handcrafted products; Retailing at Dublin Airport : a growth strategy for the new millenium; Repositioning Eircell and building a valuable brand; Slendertone : creating a world-class brand; Strategic marketing for education in a divided society; National Irish Bank : coping with a crisis and beyond; Waterford Crystal : the chairman's challenge.