| Title : | Brand sense : sensory secrets behind the stuff we buy/ | | Material Type: | printed text | | Authors: | Martin Lindström | | Edition statement: | 2nd ed. | | Publisher: | London : Kogan Page | | Publication Date: | 2010 | | Pagination: | x, 175 p. | | Layout: | ill. | | Size: | 22 cm | | ISBN (or other code): | 978-0-7494-6057-0 | | General note: | Previous ed.: 2005. | | Class number: | 658.827 | | Abstract: | Did you know that the gratifying smell that accompanies the purchase of anew car actually comes from a factory-installed aerosol can containing "new-car" aroma? Or that Kellogs trademarked "crunch" is generated in sound labs? Or that many kids recognize a pair of Abercrombie and Fitch jeans, not by their look, but by their fragrance? Brand Sense has established itself as the most creative and authoritative book on how our senses affect our everyday purchasing decisions.In this revised and updated new edition, global branding guru Martin Lindstrom reveals how the world's most successful companies and products integrate touch, taste, smell, sight and sound with startling and sometimes shocking results.In conjunction with renowned research institution Millward Brown, Lindstrom's innovative worldwide study unviels how all of us are slaves to our senses and how-after reading this book-you'll never be able to see, hear, or touch anything from running shoes to car doors the same way again. Firmly grounded in science and disclosing the secrets of all your favourite brands Brand Sense reveals how we consumers are unwittingly seduced by touch, smell, sound and more. | | Contents note: | Chapter 1.Start making sense; Chapter 2.Maybe I'm doing it right?; Chapter 3.A smash hit; Chapter 4.And then there were five; Chapter 5.Being alive;Chapter 6.Moving mountains;Chapter 7.The future. |
Brand sense : sensory secrets behind the stuff we buy/ [printed text] / Martin Lindström . - 2nd ed. . - London : Kogan Page, 2010 . - x, 175 p. : ill. ; 22 cm. ISBN : 978-0-7494-6057-0 Previous ed.: 2005. | Class number: | 658.827 | | Abstract: | Did you know that the gratifying smell that accompanies the purchase of anew car actually comes from a factory-installed aerosol can containing "new-car" aroma? Or that Kellogs trademarked "crunch" is generated in sound labs? Or that many kids recognize a pair of Abercrombie and Fitch jeans, not by their look, but by their fragrance? Brand Sense has established itself as the most creative and authoritative book on how our senses affect our everyday purchasing decisions.In this revised and updated new edition, global branding guru Martin Lindstrom reveals how the world's most successful companies and products integrate touch, taste, smell, sight and sound with startling and sometimes shocking results.In conjunction with renowned research institution Millward Brown, Lindstrom's innovative worldwide study unviels how all of us are slaves to our senses and how-after reading this book-you'll never be able to see, hear, or touch anything from running shoes to car doors the same way again. Firmly grounded in science and disclosing the secrets of all your favourite brands Brand Sense reveals how we consumers are unwittingly seduced by touch, smell, sound and more. | | Contents note: | Chapter 1.Start making sense; Chapter 2.Maybe I'm doing it right?; Chapter 3.A smash hit; Chapter 4.And then there were five; Chapter 5.Being alive;Chapter 6.Moving mountains;Chapter 7.The future. |
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